A PSA for Our Oversharing Times

Bedsider is an information destination for people looking for the kind of birth control that will best fit their lifestyle. We won’t lie, their easy-to-browse site told us more about birth control in two minutes that all sex ed classes we’ve ever attended. We dig them. Period.

Even more so, we dig their Sex Fails Facebook app, which they will be using to collect stories of sexual misadventure for the next six weeks. The app was created by Social Cubix to underscore Bedsider’s ad campaign: “You didn’t give up on sex. Don’t give up on birth control either.”

Facebook users can use the app to share their sex fails, or they can tweet them using the hashtag #sexfails. The user who gets the most Likes for their submission wins a free t-shirt. Anonymous posting is supported.

“Bedsider makes birth control approachable, easy, and fun, and this app plays off that,” said Lawrence Swiader, Senior Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy, the organization behind Bedsider. “It shows that although sex fails happen to all of us, we don’t give up. The same is true for birth control. If your first experience isn’t ideal, it’s important to find the right method for you and not give up.”