PETA Sacrifices Body-Image for Well-Being of Animals (Excluding Humans)

Dec 02, 2010 • Advertising, Culture, News, Politics

We find it humorous that People for the Ethical Treatment of Animals (PETA) have no regard for the human animal — so what if we all develop massive body image issues, at least the animals are safe!

Their latest campaign, which pokes fun at the Transportation Security Administration’s new full-body scan measure depicts a security scan of a woman (all boobs, ribs and razor-sharp hipbones) in her bra and underwear, which reads: “Be Proud of Your Body Scan: Go Vegan.”
PETA's go vegan ad

We’re here to tell you that in moderation, you too can eat bacon and have a sexy security scan. Just kidding. We’re here to tell you that you’re beautiful just as you are.

In an interesting turn of events, major airports in the country have rejected the ad campaign at their security check-points. McCarran International Airport in Las Vegas, Nevada, denied it on the grounds that it prohibits political ads, to which PETA Vice President Dan Matthews responded that PETA hasn’t taken a political position their airport security measures.

Southwest Airline rejected the ad in their in-flight magazine Spirit, saying it was too provocative. To that, Matthews said, “The airline may have canned it because the company is based in Dallas, the heart of the beef belt.”

We’re now accepting members for our People for the Ethical Treatment of Omnivores group.